...they just haven't buried the body yet. I was in my van this evening, listening to "Coverville" a podcast from "www.coverville.com" on the iPod. A 30 minute show that is not broadcast via radio anywhere in this country. At that point it hit me : Radio is dead. Noone needs it anymore.
Commercial radio in this country is pathetic. The big radio chains (Infinity, Clear Channel) have consolidated their programming into mush. Predictable playlists. Stupid DJ stunts. Their short term strategy of buying up radio stations and turning them into carbon coies of each other is coming back to bite them.
In increasing numbers, America is tuning them out. Viacom, the owner of Infinity, posted an 18 billion dollar loss this quarter, most of it due to lost radio advertising revenue. There are just too many alternatives to broadcast radio. Internet streaming. Portable music players like the iPod.
Don't let the door hit you on the way out.